Al-Jazeera Sport

Rebrand and Guidelines

• Read about the project

  We were commissioned to create a branding solution for the Arabic TV station’s sports channel.

   

  The client wished to keep the existing symbol but needed it used in a more sporting context; which resulted in the creation of the holding shape. This increased the readability of the logo on both on and offscreen backgrounds and gave the channel the desired contemporary feel.

   

  In order to promote a consistency throughout the channel’s varied output, we developed a set of dual language brand guidelines; to ensure correct usage of the brand identity.