Breaking Views

Brand Identity and Guidelines

• Read about the project

  We were called in to help rescue a branding project that had stalled and help this unique financial news service develop its visual identity for launch.

   

  A vital aspect of the project was  understanding that the design needed to work effectively in both print and digital environments.

   

  Once the master logo and branding elements had been created we developed a comprehensive set of brand guidelines, for both internal and external use, covering logo usage, brand colours and typography.