Club Cigarettes

Campaign

• Read about the project

  Our challenge for this campaign was to try and help Club cigarettes appeal to a younger audience without alienating the existing customer base.

   

  We developed five alternative treatments for their point of purchase (both on and off-trade) before settling on the chosen route.

   

  An embossed, golden logotype was paired with a dark blue background and a glow around the hero image of the pack in the brand’s distinctive colour scheme.

   

  This meant the brand was still recognisable, but the design gave it a more modern edge.