Ireland.com

Brand Identity and Guidelines

• Read about the project

  Ireland.com is a lifestyle website, backed by the Irish Times, who required the creating on a brand identity. The brand needed to communicate ‘modern Ireland’ rather than conform to traditional cliches.

   

  Our solution was the creation of a unique logotype and an ‘i’ symbol which communicated both ‘Ireland’ and ‘Information’ which encapsulated the essence of the website.

   

  We then developed a comprehensive set of brand guidelines, which covered use of the brand in both print and digital environments on its own and with partner brands.