Kerry Budd

Brand Identity

• Read about the project

  We were asked to create a brand identity for Kerry Budd; a highly respected Fitness and Movement Coach with several high profile clients.

   

  Taking her initials as a starting point, we created a brand marque that communicated fitness qualities by adapting the ‘B’ to appear as a heart symbol.

   

  We utilised black, white and silver for the brand colours, as the client wanted to communicate prestige and have an identity that was impervious to ever changing colour trends.

   

  By doing so we have created a branding solution with a real sense of longevity.