Nasdaq

Chinese Listing Brochure

• Read about the project

  We were briefed to design a heavyweight, highly technical, bilingual guide for Nasdaq, aimed at Chinese companies wishing to list on their exchange. In addition to following standard brand guidelines, we were tasked with developing a new system of typographic hierarchy and styling that would not only be used in this document, but would become the new standard for future publications.

   

  Our typographic changes not only resulted in a more aesthetically pleasing design but also required less physical space, meaning the guide was more cost-effective as less paper stock was needed.