Silk Cut

Limited Edition Packaging

• Read about the project

  We created limited edition packaging for Silk Cut, to be sold exclusively in bars and clubs,  communicating the aura of ‘nightlife’.

   

  We developed three very different routes and the chosen one was an edgy ‘underground’ look and feel with a purple glow helping to reinforce the brand’s famous colour.

   

  What was particularly successful about this project was that these packs were so far removed from the standard Silk Cut packaging, but the subtle use of the logo and brand colour was enough to provide brand recognition with the target audience.