Smirnoff Ice

Brand Campaign

• Read about the project

  We were asked to help reposition Smirnoff Ice in Eastern Europe to appeal to the youth market. The tagline ‘Ready to Drink’ was supplied by the client along with a brief that expressed the desire for a solution with a lot of energy.

   

  We developed an image style based around the product and lighting effects from bars and clubs. This gave the product a prominent position and referenced the dance music scene.

   

  Four core images were created and the design style was then applied over a large range of collateral.