Smirnoff Red Brand Campaign

Read about the project
Our brief was to create a visual campaign style to appeal to a younger audience in Poland, who were interested in the dance scene. Our solution was to develop a heavily layered design style and combine that with simple, heavyweight typography to reinforce the copy message.

These images were very much in keeping with the design style prevalent in dance music at that time and, therefore, resonated strongly with the target audience. The colour scheme was based around the brand’s red and the background images reflected a ‘red hot’ environment of dance club nights.

Smirnoff Red

Brand Campaign

Smirnoff Red

Brand Campaign

Read about the project
Our brief was to create a visual campaign style to appeal to a younger audience in Poland, who were interested in the dance scene. Our solution was to develop a heavily layered design style and combine that with simple, heavyweight typography to reinforce the copy message.

These images were very much in keeping with the design style prevalent in dance music at that time and, therefore, resonated strongly with the target audience. The colour scheme was based around the brand’s red and the background images reflected a ‘red hot’ environment of dance club nights.