Thrive Snowboards Prestige

Women’s Snowboard 2014

• Read about the project

  For the 2014 lineup, the aim was to produce a closer visual link between the Prestige and the Renegade snowboard to highlight the fact that the brand viewed them as equivalent products in terms of quality and performance, but that each was tailored to a specific gender.

   

  We used the same black topsheet with a subtle metallic flake effect on both models to add a luxurious feel and give the design an extra dimension when viewed up close. The design elements on the Prestige were a more feminine take on the armour of the Renegade with the addition of regal symbols and more flowing forms.

   

  Using the same graphic styles on both designs helped create a synergy between the two  and when viewed together there is a strong bond between the two designs, but the more graceful shapes and colours clearly mark the Prestige out as a snowboard for female riders.